UPDATE: KRXQ Confronted By Advertisers, Media and Community
June 5, 2009
On May 28, the “Rob, Arnie and Dawn in the Morning” show aired a highly offensive segment that caused a lot of shock and disgust. GLAAD sprung into action and has been working full force on this incident. I thought a recap would be in order for those interested in the story’s evolution.
Radio hosts Rob Williams and Arnie States spent more than 30 minutes making crude and dehumanizing comments promoting child abuse against transgender children. It began when they discussed a story about an Omaha family supporting their transgender child and her transition.
Put off like we were? You can directly voice your concerns to the radio hosts by following this link.
The radio station finally called us back after we issued our first Call to Action. According to the station, hundreds of letters poured in from all throughout the country and even around the world. The station promised Rob and Arnie would respond to their offensive segment.
Dawn Rossi
GLAAD also spoke with with radio host Dawn Rossi who defended transgender people on the highly problematic segment.
On their follow-up show (scroll down on their site), Rob and Arnie failed to apologize for their remarks. GLAAD re-issued our Call to Action (which currently remains active, with constituents still writing in).
That’s when media started to take notice. Outlets like The Huffington Post, PerezHilton.com, The Sacramento Bee, FOX40, Instinct (here and here) and many more started to take a closer look at the show.
So did lesbian, gay, bisexual and transgender advocates. Constituents frustrated over the segment and the hosts’ failure to apologize took it upon themselves to make their voices heard. Social networking tools like Facebook were – and still are – being used to contact KRXQ advertisers.
Chipotle announced it had pulled its advertising contract, and Snapple and Sonic followed suit. You can read more about that here.
But today, on June 5, we fielded a massive amount of communication between advertisers and media.
First, Bank of America contacted us to announce they were withdrawing all advertising and provided us with their statement explaning their reasons why. Verizon and the Carl’s Jr. restaurant chain were soon to follow – you can find their statements here.
This afternoon, we received phone calls and emails from Wells Fargo and Nissan. Both companies had statements they wanted GLAAD to distribute.
At 7:29pm EST, we received yet another statement to distribute.
This time it came from AT&T.
AT&T wrote:
The matter was brought to our attention and we have pulled our advertising from the station.
As I write this post, nine companies have now sent GLAAD statements. And all of them have either announced a decision to completely withdraw or not renew advertising contracts with KXRQ because of their offensive radio segment.
Because of GLAAD urging people to contact the station and those who have taken action by contacting advertisers, media have also extensively covered this developing story. The Associated Press, The Advocate, The Sacramento Bee, FOX 40 and others have reported on advertisers withdrawing support from the radio station.
The pressure seems to have caused a stir at the radio station. Today at 5:28pm EST, we received an email from the General Manager promising a phone call this Monday with a possible resolution.
Until then, we continue urging people to voice their concerns with the radio station.
Stay tuned for more details. Please check back with us for updates on this developing story.
Have an update to share with GLAAD? Send us a tweet on our Twitter account @glaad.
UPDATE: Wells Fargo Stands By Transgender Community
June 5, 2009
Today, GLAAD has received confirmations from three different companies pulling their advertising contracts from KRXQ. Bank of America, Verizon and Carl’s Jr have all publicly issued statements (here and here) that announced the pulling of their advertisements on the radio station as a result of the offensive comments made by radio hosts Rob Williams and Arnie States.
At 4:51pm EST, Wells Fargo reached out to GLAAD about KRXQ. Apparently, the radio station had placed Wells Fargo’s logo on their website leading people to believe they were current KRXQ advertisers.
Wells Fargo provided the following statement to GLAAD on the issue:
Thank you for your message. We appreciate your feedback and take such matters seriously.
We are strongly committed to equality for all and we do not tolerate discrimination. When we learned of the inappropriate comments made during the May 28th KXRQ broadcast we immediately removed our logo from the radio station’s Web site.
Wells Fargo was not an advertiser on the May 28 broadcast, is not currently advertising with KXRQ, and has not done so for more than a year.
We’re proud of our commitment of supporting many organizations that serve our diverse communities – which is consistent with our company values.
We very much appreciate your comments.
Diversity is at the core of Wells Fargo’s vision and values and Wells Fargo is honored to be on DiversityInc Magazine’s Top 50 list for 2009.
Thank you for taking the time to bring this matter to our attention.
Wells Fargo Communications
The list of companies no longer advertising on KRXQ includes:
- Chipotle
- Snapple
- Sonic
- Bank of America
- Verizon
- Carl’s Jr (CKE Restaurants)
- Wells Fargo
Please check back with us for more developments on this story.
Have an update to share with GLAAD? Send us a tweet on our Twitter account @glaad.
Kick-Off Reception for Advertising Media Program
May 8, 2009
GLAAD is gearing up for the official start of our Advertising Media Program and we have an exciting reception planned to kick-off the program on Monday, May 18, 2009. During the launch event, GLAAD will provide an overview of our advocacy work in advertising as well as honor Levi’s Brand and Wells Fargo for their commitment to LGBT-inclusive ads.
The launch reception will be held Monday, May 18, 2009 at the Alvin Ailey Dance Studio (405 West 55th St, New York, NY). We hope you can join in what will be a great networking opportunity for LGBT advertising and marketing professionals! Click here to buy tickets for just $25!
We’ve already started our anti-defamation work in advertising – as reported last week on glaadBLOG, GLAAD successfully advocated that a Virginia used car company pull offensive ads that referred to same-sex flirting as “not smart” from the airwaves and their Web site.
Leveraging GLAAD’s media advocacy and anti-LGBT defamation resources, GLAAD’s Advertising Media Program will monitor all forms of advertising and work to ensure fair and accurate representations of the LGBT community or demand action when defamation occurs. GLAAD will also proactively advance inclusion of the LGBT community in mainstream advertising through advocacy work at advertising agencies and corporate advertising departments. The Program will maintain the online library formerly owned by Commercial Closet Association of over 4,000 LGBT-inclusive ads.
The GLAAD staff, GLAAD Board or Directors and President Neil G. Giuliano recently rang the NASDAQ closing bell and spoke about the upcoming program as well as the estimated $712 billion in buying power of the LGBT community.
And see coverage of GLAAD closing NASDAQ on CNBC, Bloomberg, and FOX Business News.
To celebrate the launch of the program, GLAAD will honor Levi’s Brand and Wells Fargo with Special Recognition Awards.
Levi’s Brand won the 2008 Images in Advertising Award for Outstanding Commercial for a commercial which depicts a young male pulling on a pair of Levi’s jeans as the street below him comes crashing through his floor, leaving him face-to-face with an attractive stranger in a nearby telephone booth. The two men walk off while holding hands. Levi’s has had a long involvement with the LGBT community as exemplified by the “Support of Gay Marriage” campaign, the “Inside Out” campaign and the recent “Logo Unbuttoned” campaign.
Levi’s ads perpetuate the company’s history of LGBT inclusive business practices and marketing outreach. In 1992, Levi Strauss & Co. became the first Fortune 500 company to extend full benefits to the same-sex domestic partners of employees.
Wells Fargo has consistently supported the LGBT community by being one of the first financial institutions to reach out to the community with targeted advertising and sponsorship of LGBT causes and organizations. Wells Fargo has a long standing commitment to speak to our community through advertising for not only financial related products but also in company recruiting and fostering an inclusive workplace. As a result of its long standing support to LGBT causes, anti-gay activists initiated a boycott of Wells Fargo in 2005. In spite of anti-gay activists, the company remains a strong ally to our community.
Tickets for the reception are $25 and will be credited to tickets for the Fall 2009 Advertising Awards. They can be purchased at www.glaad.org/events. Sponsors of the event include ABSOLUT® VODKA, DRAFTFCB, Levi’s Brand and Wells Fargo. Media partners include Gay City News, PinkBananaMedia.com and TheMenEvent.com.
