Director of Communications
The Director of Communications reports to the Chief Communications Officer and directs GLAAD's internal and external communications to a wide variety of audiences, including media, the LGBTQ community, organization members and donors, corporate leaders, and the public at large. This position spearheads GLAAD's extensive media relations efforts, both proactive and reactive, and is responsible for cultivating a wide network of top-level media contacts. The Director of Communications must have a sharp sense for risk assessment as well as the ability to develop and articulate crisis strategies at a moment's notice. This position will be the arbiter of GLAAD's voice and messaging, and is responsible for providing internal and external shareholders with guidelines and best practices for talking about the organization, its mission, and issues affecting the LGBTQ community. Finally, this position will assist other departments in developing external messages, communications plans, and broader strategies to advance department goals and thus the organization's overall mission. This position will be located in GLAAD's New York City office.
- Works alongside GLAAD's Chief Communications Officer to develop, implement, and execute a long-term communications plan that supports goals set in GLAAD's overall strategic plan.
- Spearheads the organization's day-to-day media relations, both proactive and reactive, including cultivating an extensive network of news contacts across media platforms; drafting press releases, media advisories, press statements, talking points, and opinion pieces; and prepping and staffing executive leadership for interviews, speaking engagements, and red carpet events.
- Manages team, including external PR agencies, responsible for responding to breaking news items in real time, elevating GLAAD's visibility and reputation as a leading voice on LGBTQ issues.
- Oversees all external-facing communications to ensure they are in-line with GLAAD's messaging and branding standards, including membership emails, social media posts, resources for media, organizational publications, and marketing materials.
- Provides GLAAD's internal and external stakeholders with guidance and briefings on speaking about the organization's programmatic work, impact, and mission – ensuring cohesion in messaging across audiences.
- Advises organizational partners, grassroots leaders, and corporate stakeholders on best-practices for talking strategically about LGBTQ issues, and serving as GLAAD's foremost expert on movement messaging and priorities.
- Supervises and evaluates staff and interns assigned to department.
- Prepares weekly progress reports, quarterly reviews, and other reports as requested.
- Represents the organization within network of communications and PR professionals.
- Completes other tasks as assigned.
- BA/BS degree in Marketing, Public Relations or Communications with a minimum of five years' experience in a related field.
- Two years' experience in a senior management position. REQUIRED
- Expert communications skills, both written and spoken, across all media platforms.
- Experience writing media releases, advisories, op-eds, and pitches.
- Prior experience working with and already established network of high-level media contacts.
- Experience managing staff and interns.
- Experience in overseeing a budget.
- Expertise in measuring and evaluating the effectiveness of media plans and coverage.
- Computer and Internet literacy, including Microsoft Office Suite and Google Docs.
- Willingness to travel.
- Strong working knowledge of history and issues regarding LGBTQ issues and media representation.
- Requires outstanding leadership skills and the ability to manage professional and support staff members as well as advise senior level management team.
How Performance Is To Be Evaluated
- Ability to maintain and improve organizational marketing & public relations communication strategy and communications and information systems
- Timeliness and quality of reports
- Ability to set and meet realistic deadlines
- Ability to produce quality work product
- Adherence to the organization policies and procedures
- Budget Management
The Director of Communications reports to the Chief Communications Officer and supervises support staff.
Salary is commensurate with experience. Benefits include: 403(b) retirement plan; escalating vacation beginning with three weeks+; Paid sick, personal days and holidays; and Organization paid health benefits for employees including medical, dental, vision, flex spending accounts, life and long-term disability insurance.
To be considered for this position please send your resume and cover letter with salary requirements to:
- GLAAD does not have the ability at this time to provide sponsorship for this position.
- GLAAD does not have the ability to provide relocation benefits to candidates.
- GLAAD is a business casual dress environment.
- Candidates MUST be able to pass both financial and criminal background check.
- The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
- This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. Critical features of this job are described under the headings below. They may be subject to change at any time due to reasonable accommodation or other reasons.