The 2010 Advertising Week will prove to have a strong LGBT presence with the announcement of three events, reflecting an increased interest from marketers to reach out to the LGBT community. On September 27th, Publicis Groupe and GLAAD will host Advertising Week's first-ever panel discussion focused on LGBT consumers, entitled “Gays & Lesbians, Know Them?" The free panel, led by Stuart Elliot of The New York Times, will be held from 11:00 – 11:45 a.m. at the Paley Center – Concourse Theatre. Panelists will include representatives from MTV's LGBT-focused cable channel Logo, Microsoft, American Airlines and Prime Access. To RSVP for this panel, please visit www.advertisingweek.com. You can also follow the panel discussion on Twitter using #LGBTAdWeek In addition, the Advertising Research Foundation will host its first LGBT council aiming to assist marketers in reaching the community. The seminar will provide insights on how to advertise to LGBT consumers and seize opportunities with the growing market segment by answering questions such as:
- How do marketers put a value on the size of the LGBT consumer opportunity?
- How do marketers effectively communicate with this audience?
- How can marketers evaluate the ROI of their LGBT marketing investment?
To learn more about the LGBT council and register for the event, click here.
For more information about the 2nd Annual GLAAD Media Awards in Advertising, including a complete list of nominees, click here!