Please do the same to let WJZY know that Charlotte area LGBTs won’t stand for such infomercials being aired!

But here’s the thing, from a marketing Point of View, it’s got some pretty slick production value and uses lots of keyword target language.
Again, I hope the GLBT community doesn’t just wave off this. I feel that would be a mistake to underestimate these folks.

One thing I see is that their message is pretty spread out. Also I see a lot of their “experts” seem to be from various Ministries, churches and what have you. They do seem to stop short of quoting scripture.

I think it does us well to remember basic debate; you’re never going to change the mind or perspective of your opponent, but rather you can get your message out to the people watching the debate. These people seem to know and understand that.

Remember this “infomercial” doesn’t just air. Someone writes a check, they buy air time to run it.
Personally I think it pretty simple, you just have to make it more profitable for the stations not to run this sort of program that encourages such hostility. I’m sure that these stations various advertisers are probably not aware that the station is even carrying this “informerical”. I’m sure that the majority of these advertisers really will not want to be associated and have there products and brands lumped in with another advertiser that promotes hate and hostility towards anyone.

So my advice is if you see this “infomercial” being aired in your market. Take a couple of minutes to let the advertisers know (send an email, it’s free and just takes a minute) just what their products and brands are being associated with.

Let your circle of friends and whatnot via twitter/facebook/myspace (and all the other social networking sites you are on) know that advertiser X, product X, service X, brand X is on a station that would air something like this infomercial, and by being so their product/service/brand is being attached to that.

Remember folks it’s ALL about money. These stations ARE a business, and the way to stop the intolerance and nonsense that this “infomercial” spews out is to make it more profitable for the station not to air this.

When adviser’s start pulling accounts and ad revenue starts shrinking, that will get the attention of the stations.

Who are the advertiser’s? Well they air commercials every 15 minutes. And we all have google. And every website has a contact us page.

Remember people, intolerance, violence, hated and bigotry all fuel each other.
I don’t think it’s worth the time to email the people who put out this “infomercial”. That’s like kicking water up hill, you’re just not going to win.

Anyhow again I think this “infomercial” is sad and sort of a last ditch effort. But I also again want to say don’t underestimate these folks with complacency. That would be a mistake.